Saturday, October 20, 2007

Truck Wars Taken to Whole New Level

We know that Toyota has declared war on 'Merican truck culture yet again, but the Japanese automotive dreadnought's latest salvo is notable for its evocation of a Fermi Paradox-by-way-of-Independence Day variation. The set-up: A pair of nasty-looking alien starships converge on little planet Earth and, after powering-up their jagged red death ray, mercilessly obliterate our Big Blue Marble in space. Fragments of our former home scatter into the void. Atop one, the sole survivor of the apocalypse, a Toyota Tacoma and its driver, who gazes in awestruck wonder at the Earth's destroyers, before driving off.

Cool! From our POV, a definite advance over the much-discussed Tacoma World of Warcraft spot, which was just plain goofy.

No obvious evidence that aliens were summoned by GM in a tragic case of competitive blowback.

And just a quick primer on the whole Fermi thing: Enrico Fermi, the noted physicist, once wondered aloud why, if life should theoretically be abundant in the universe we haven't seen any yet, besides ourselves. Some have opined that any truly smart life form would realize that all the others are an eventual threat and set about laying them to waste. Blah blah blah... but you get the idea.

No comments: